Probable Niche

We've identified the niche as tar sands.

tar sands

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as tar sands.

tar, sands, oil, climate, pipeline, news, keystone, climate change, pipelines, nations, people, oil sands, white house, sands oil, sands blockade, president obama, peace, islands, earth, canada's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:47 UTC on February 3, 2011. The source was comprised of 19408 characters, of which 15486 are code, leaving an organic character count of 3922. The total word count on the home page is 632. We filtered out 13 numbers, 252 common words, and 13 words shorter than three characters in length, leaving an impact word count of 331. The size of the lexicon (number of unique words) is only 205. We extracted thirteen top keywords, leaving 6.34% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
tar sands87.84%
ethics network32.94%
corporate ethics32.94%
corporate campaign32.94%
campaign organizations 32.94%
business ethics32.94%
rethink alberta 21.96%
oil campaign21.96%
north america21.96%
ethics international 21.96%
big box21.96%
year effort10.98%
walmart fleet 10.98%
visit alberta10.98%
using tar10.98%
ultimately achieve10.98%
think alberta 10.98%
targeted campaigns10.98%
sub campaigns10.98%
specific sub10.98%
sharpen campaign 10.98%
sands oil10.98%
sands gasoline 10.98%
sands fuel 10.98%
sand oil10.98%
san francisco10.98%
responsibility movement 10.98%
professional association10.98%
powerful networks10.98%
poster child10.98%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. ethics


Source Character Count 19408
Code Character Count 15486
Organic Character Count 3922
Filtered Numbers 13
Filtered Words (Common) 252
Filtered Words (Short) 13
Total Word Count 632
Impact Paragraph Count 345
Impact Word Count 331
Impact Lexicon Size 205


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